翻訳と辞書
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・ Open marriage styles
・ Open Marxism
・ Open Mashup Alliance
・ Open Mathematical Olympiad of the Belarusian-Russian University
・ Open Mathematics
・ Open matte
・ Open Media
・ Open Media Commons
・ Open Media Foundation
・ Open Media Framework Interchange
・ Open Media Network
・ Open Medicine
・ Open Hand Monument
・ Open Hands Initiative
・ Open Handset Alliance
Open Happiness
・ Open Hardware and Design Alliance
・ Open Hardware License
・ Open Harmonie mutuelle
・ Open hatch bulk carrier
・ Open hatch general cargo
・ Open Hearing
・ Open Heart (film)
・ Open Heart (TV series)
・ Open Heart Surgery
・ Open Heart Symphony
・ Open Heart Zoo
・ Open hearth furnace
・ Open Hearts
・ Open Heaven / River Wild


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Open Happiness : ウィキペディア英語版
Open Happiness

Open Happiness is a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. It was developed by either the McCann-Erickson or the Wieden + Kennedy creative agency.
==Strategy==

The campaign was launched on the reality television series ''American Idol'' on January 21, 2009, and rolled out to other national markets over the following weeks. In the United States, commercials following the Open Happiness theme appeared during NBC's broadcast of Super Bowl XLIII on February 1, 2009, and during ABC's broadcast of the 81st Academy Awards on February 22, 2009. Marketing for The Coca-Cola Company based on the Open Happiness theme also appeared in the United States as print ads in newspapers, in television commercials, in outdoor advertising, and in in-store advertising.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Open Happiness」の詳細全文を読む



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